Advisor
Max Rosvall Välme
PhD in Strategic Sustainable Development, Uppsala University
Max Rosvall Välme is a co-founder of Future Fluent and now serves as an advisor to the company. He holds a PhD in Strategic Sustainable Development from Uppsala University (2021 to 2025), where he remains an Associate Researcher in the Department of Civil and Industrial Engineering, focused on quality management. His training spans sustainability, quality management and sociotechnical systems engineering (M.Sc., Uppsala).
Max shaped the methodology behind the platform: how greenhouse-gas emissions are calculated, how energy and emissions data is collected, and how the Voluntary Standard (VS, formerly VSME) maps to what stakeholders actually need. He advises Future Fluent on that methodology today rather than running it day to day. Before Future Fluent he advised startups on EU, North American and Japanese market expansion as an independent consultant, and ran field research on decentralized renewable energy with the Selco Foundation in India.
Max writes on emissions accounting, GHG calculation methodology, and the Voluntary Standard.
Doctoral thesis: Understanding and Leading Sustainable Development: Shifting to Stakeholder Focus in Sustainable Housing (full text, PDF).
LinkedInAreas of expertise
Articles by Max Rosvall Välme
What Are Scope 1, 2 & 3 Emissions? A Guide for Mid-Sized Companies
Scope 1 covers direct emissions, Scope 2 purchased energy, and Scope 3 your value chain. Here is what each one means and what the Voluntary Standard actually requires.
Read articleGHG Calculation for VS (VSME) Reporting: A Practical Guide
Emissions are activity data times an emission factor. Here is how to run that calculation for a Voluntary Standard report, and what disclosure B3 expects.
Read articleWhat the VS (VSME) Basic Module Requires: B1 to B11 Explained
All eleven Basic Module disclosures in one table, what each one covers, and which of them apply only under specific conditions.
Read articleSpend-Based vs Activity-Based Emissions: Which Method Should You Use?
Activity data is more accurate, spend data is faster. Why spend-based figures cannot reliably show reductions, and how to move between the two.
Read article